Brown & Little, P.L.C. » Marketing

A Persuasive Offer To Contribute

Last Monday afternoon, an intriguing email from a charming fellow named Ryan appeared in my inbox: Respected Sir, I would like to inform you that i am interested in contributing “Law” related blog content on your blog. Kindly let me know how should i proceed ahead for contribution. Waiting for your response. Ryan, who identified himself as a publisher as well as a writer, must be a faithful reader too. How else could he know my blog features “Law” related content? He is also quite proactive. After i neglected to respond to him for over a day, he emailed me again during the wee hours of the morning last Wednesday: Hello Sir, Hope you are doing well. I guess you must be busy. Just wanted to know if you got a chance to go … Read entire article »

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Gee Whiz, Referrals!

An email arrived last Monday from Lawyer.com with the title “Potential Client – Action Requested by Tuesday 9.00 AM.” Adrian forwarded the one he got to me shortly afterwards with a message saying “blog fodder?” I really didn’t want to write about it, but I now feel compelled. Apparently, the “Lawyer.com Listing” I didn’t know I had “generated a Potential Criminal Client.” Clicking through took me to a page where information about the “client” was posted. It was someone with questions about something old on his criminal record, and he wanted a consultation. I would’ve ignored it had I not gotten another one. The second one was from a family member of another potential “client” and provided the guy’s full name and jail location as well as … Read entire article »

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You Don’t Pay For Real Awards

I win stuff all the time. Just this week, I won the UK lottery even though I didn’t play. Most weeks, I’m selected to receive a sizable portion of various Nigerian millionaires’ estates. I don’t even know anyone in Nigeria. I also regularly win lawyer awards from people and organizations with writing styles eerily similar to the people who write me about my UK lottery winnings and Nigerian inheritances. I always learn about it by email, though. You can imagine my surprise when this letter arrived the other day: At first glance, I thought it was from the NACDL. I can only assume that’s the intended effect. Every criminal defense attorney knows about the NACDL, and I wouldn’t be surprised if most are … Read entire article »

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I May Be Amazingly Brilliant and Tall And Good-Looking But I Am Still A Nuts-And-Bolts Criminal Defense Lawyer Available To YOU 24/7

Over at a public defender, Gideon wrote yesterday about a fascinating overturned conviction: Michael Skakel has just had his convictions reversed and a new trial ordered by former Appellate Court judge Thomas Bishop, who was designated to preside over and adjudicate Skakel’s petition for writ of habeas corpus. The allegations revolve mostly around Skakel’s representation by famed celebrity lawyer Mickey Sherman, in that Skakel alleges that Sherman did a terrible job representing him. That “famed celebrity lawyer” was actually the subject of a post at Simple Justice in 2010 after he pled guilty to two counts of willful failure to pay federal income taxes. The post was about how being a celebrity comes at a price and noted how Mickey Sherman was alleged to have converted for personal use money intended to … Read entire article »

Filed under: lawyers, Marketing

More Sleazy Lawyer Marketing

This time, I checked Simple Justice thoroughly before posting something about an email I got from Total Attorneys yesterday. The company seemed familiar, and sure enough, it turned out that Scott Greenfield wrote about its sketchy lawyer marketing practices in 2009 and then again in 2010, when the Connecticut State Bar officially decided its founder wasn’t quite driving the legal profession into the shitter in a specific manner that would have offended their sensibilities too terribly. Either way, they’re still at it, and I’m posting because what I received serves as a great lesson about how these marketing people work. Here’s the email I got from an “Alicia Stevenson” in its entirety, which I’ll break down part by part: Matthew, I figured an email may be the best bet if … Read entire article »

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Attorney At Law Magazine

There’s this thing called Attorney At Law Magazine here in Arizona. It’s a fairly slick-looking magazine I get regularly despite never having subscribed. I just got one last week, in fact. Looking around a bit, I actually realized there are things called Attorney At Law Magazine in a whole bunch of places (like California, Florida, Georgia, Kentucky, Louisiana, Massachusetts, Michigan, Minnesota, Mississippi, Nevada, New Jersey, North Carolina, Pennsylvania, Texas, Utah, and Virginia). What’s going on? Attorney At Law Magazine isn’t really a magazine in what I’d consider the traditional sense at all. The lawyers’ “articles” there are hardly Pulitzer Prize material; they basically make it look like the magazine just keeps realizing how awesome various rotating superstar lawyers with sexy pictures are and decides to report … Read entire article »

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Quit Making Me Write About You, Avvo

I’ve written far too much about Avvo already, but they went and did it again. After claiming my profile to “earn” a super awesome perfect 10 (Look at me! I’m special!), the emails started pouring in. I immediately became desensitized to the spam about webinars and musings from all kinds of brilliant “lawyers” who are far too smart to do dirty work like practicing law, but something else finally caught my attention. A recent email had the grabbing subject line of “New Case Notification: A traffic ticket case has just been posted.” I hadn’t asked to receive anything of the sort, and as I read the email, I wished I hadn’t. It wasn’t really a traffic ticket at all, but someone charged with a criminal offense. … Read entire article »

Filed under: Marketing

No-Effort Marketing

I get a lot of emails trying to sell me online services. I ignore most of them, but this one caught my eye: It appears to be some sort of service allowing me to compare other lawyers’ online marketing with my own. I’m not positive because I have absolutely no interest in exploring the depth of other lawyers’ desperation in a slow economy. The service itself wasn’t what interested me, anyway. What interested me was the first lawyer listed in the email, a “local competitor” they claim is using online marketing to “attract customers” away from my business. I find that statement problematic because that particular lawyer was recently disbarred and is presently being held without bond after being charged with sexual abuse, sexual misconduct with a minor, … Read entire article »

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They Love Me, They Really Do!

Previously, Avvo was content to link other people’s profiles to me and ask me to claim other people’s profiles, but now it seems they’ve stepped up their game. This morning I received an email saying I’ve been ranked a 7 out of 10. I’d say it’s pretty much the feeling an actor gets being nominated for an Oscar, but I’m trying not to let it go to my head. Curious to see how my big 7 stacks up, I went and found the profile for Tom Horne, Attorney General for the State of Arizona and a lawyer who Avvo once thought worked for me. Embarrassingly for me, he’s apparently moved on to bigger and better things. He’s a 7.3 now. Well aren’t we fancy, Mr. … Read entire article »

Filed under: lawyers, Marketing

Who’s The Fairest of Them All?

What makes a blog worth reading? What makes a blog worthy of an award? The ABA apparently knows, and last year I was fortunate to find myself in great company after being selected for the ABA Journal Blawg 100. From what I recall, I got the least votes in my category. Darn. This year, I was not surprised when I failed to make the cut. Oh well. Regardless, I was pleased to see some great criminal justice blogs in the line-up. Mark Bennett’s Defending People has had a serious impact on my approach to the practice of law. His writing, his approach to issues, and his posts about jury selection in particular have made me a better lawyer for having stumbled upon his … Read entire article »

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