» Marketing

Quit Making Me Write About You, Avvo

I’ve written far too much about Avvo already, but they went and did it again. After claiming my profile to “earn” a super awesome perfect 10 (Look at me! I’m special!), the emails started pouring in. I immediately became desensitized to the spam about webinars and musings from all kinds of brilliant “lawyers” who are far too smart to do dirty work like practicing law, but something else finally caught my attention. A recent email had the grabbing subject line of “New Case Notification: A traffic ticket case has just been posted.” I hadn’t asked to receive anything of the sort, and as I read the email, I wished I hadn’t. It wasn’t really a traffic ticket at all, but someone charged with a criminal offense. … Read entire article »

Filed under: Marketing

No-Effort Marketing

I get a lot of emails trying to sell me online services. I ignore most of them, but this one caught my eye: It appears to be some sort of service allowing me to compare other lawyers’ online marketing with my own. I’m not positive because I have absolutely no interest in exploring the depth of other lawyers’ desperation in a slow economy. The service itself wasn’t what interested me, anyway. What interested me was the first lawyer listed in the email, a “local competitor” they claim is using online marketing to “attract customers” away from my business. I find that statement problematic because that particular lawyer was recently disbarred and is presently being held without bond after being charged with sexual abuse, sexual misconduct with a minor, … Read entire article »

Filed under: Marketing

They Love Me, They Really Do!

Previously, Avvo was content to link other people’s profiles to me and ask me to claim other people’s profiles, but now it seems they’ve stepped up their game. This morning I received an email saying I’ve been ranked a 7 out of 10. I’d say it’s pretty much the feeling an actor gets being nominated for an Oscar, but I’m trying not to let it go to my head. Curious to see how my big 7 stacks up, I went and found the profile for Tom Horne, Attorney General for the State of Arizona and a lawyer who Avvo once thought worked for me. Embarrassingly for me, he’s apparently moved on to bigger and better things. He’s a 7.3 now. Well aren’t we fancy, Mr. … Read entire article »

Filed under: lawyers, Marketing

Who’s The Fairest of Them All?

What makes a blog worth reading? What makes a blog worthy of an award? The ABA apparently knows, and last year I was fortunate to find myself in great company after being selected for the ABA Journal Blawg 100. From what I recall, I got the least votes in my category. Darn. This year, I was not surprised when I failed to make the cut. Oh well. Regardless, I was pleased to see some great criminal justice blogs in the line-up. Mark Bennett’s Defending People has had a serious impact on my approach to the practice of law. His writing, his approach to issues, and his posts about jury selection in particular have made me a better lawyer for having stumbled upon his … Read entire article »

Filed under: Marketing

Reinventing The Wheel Into Something Else

After reading a post at My Shingle, I clicked through to a post by Jordan Furlong discussing his thoughts on the future of the practice of law. He divides what he calls “the evolution of the legal services market” into stages, the first being what he calls a “closed market,” the second being a “breached market,” the third being a “fully open market,” the fourth being an “expanding market,” and the fifth being a “multi-dimensional market.” He sees competition growing and lawyers having to drastically change what we do. We’re all going to have to think outside the box, reinvent ourselves. My initial reaction was that he was just making up stuff, providing intricate details about a fictional future where his services will be in far greater demand … Read entire article »

Filed under: Marketing, Practice in General

Commodities

A while back, Chicago lawyer Kevin Case wrote a fascinating article about the commoditization of symphony orchestra musicians. He describes the lamentable fact that many managers in the arts world view artists as faceless, interchangeable parts of a big machine instead of the uniquely talented individuals they are. It isn’t just a problem in the music world. I regularly get emails about the next big thing in lawyer marketing. People only find lawyers on the internet, I hear. They use search terms I’d never expect or go to sites I’ve never heard of. Old-timers clinging to antiquated marketing ideas are supposedly destined for failure, so lawyers must adapt. We’ve been commoditized, and we’re being traded primarily on the internet. Those of us who don’t … Read entire article »

Filed under: Clients, Marketing

Getting Internet “Clients”

I’m a big deal. I have a blog. The ABA even gave me a little badgy thingy despite the fact I placed last. Regardless, I’m a badass. Check out what my enduring internet fame has given me: Is my plea going to get better? Do prosecutors quit giving offers after it’s set for trial? And this: Can I possess a firearm? Or have a look at this one: The police are at my door. I’m in New Jersey. What do I do? Need free advice ASAP. No money, LOL. I’m making these up, of course, but the real ones are worse. Trust me. Sadly, these types of messages are the fruits of my labors. I’m no Eric Mayer of Unwashed Advocate fame (have a listen here), … Read entire article »

Filed under: Marketing, Practice in General

Dumb Luck

Jordan Rushie, one of the Fishtown Lawyers who writes the Philly Law Blog, put up a post yesterday about bringing in clients. These were his thoughts about craigslist: Do you really think we would put up a free Craigslist ad? That’s for losers, and it will never ever happen. Period. Why? Because it’s undignified, that’s why. And yes, you are a total loser if you’re putting up free classified ads for legal services on Craigslist. I don’t care if it resulted in a client or two. Rather than hijack his post with a rambling comment, I figured I’d share my experience posting on craigslist. Let me tell you a story. The year was 2007. I had no money, so I was working one weekend and thought I would put up … Read entire article »

Filed under: Clients, Marketing

Availability

In the process of calling out a lawyer named Christopher J. McCann who apparently felt the need to employ some scumbag marketing tactics by having someone else send out a request for a guest post, Brian Tannebaum wrote as follows: I just wonder why Chris has hired someone to go find lawyers and try to sell himself on their blogs. Can’t he send his own email, or “call directly?” Where’s the “personal service” Chris. Chris? That highlights a fascinating phenomenon that would probably be easiest to explain with some examples. I know a lawyer who sucks. Okay, I know a bunch of lawyers who suck. They never answer their phones. They never respond to emails. They can’t even be bothered to respond to a desperate text for a … Read entire article »

Filed under: Clients, lawyers, Marketing

Dear Avvo:

Arizona Attorney General Tom Horne does not work for Brown & Little, P.L.C. When I complained about you guys linking other lawyers’ profiles to our site, you said you fixed it. I thought that would be the end of the problem, but now, Mr. Horne’s Avvo page directs people to our website. I know that Scott Greenfield made the comment that, “if you’re going to screw up and have links from one attorney go to another, can you at least link Matt’s website to some really good lawyers rather than losers?” If you thought he was serious, I do appreciate that you found us Arizona’s most well-known attorney, a Harvard Law School grad with forty years of experience who has served as a judge, as the state superintendent … Read entire article »

Filed under: Marketing

Articles Comments

Web Design by Actualize Solutions