Brown & Little, P.L.C. » Entries tagged with "advertising"

Attorney At Law Magazine

There’s this thing called Attorney At Law Magazine here in Arizona. It’s a fairly slick-looking magazine I get regularly despite never having subscribed. I just got one last week, in fact. Looking around a bit, I actually realized there are things called Attorney At Law Magazine in a whole bunch of places (like California, Florida, Georgia, Kentucky, Louisiana, Massachusetts, Michigan, Minnesota, Mississippi, Nevada, New Jersey, North Carolina, Pennsylvania, Texas, Utah, and Virginia). What’s going on? Attorney At Law Magazine isn’t really a magazine in what I’d consider the traditional sense at all. The lawyers’ “articles” there are hardly Pulitzer Prize material; they basically make it look like the magazine just keeps realizing how awesome various rotating superstar lawyers with sexy pictures are and decides to report … Read entire article »

Filed under: Marketing

Commodities

A while back, Chicago lawyer Kevin Case wrote a fascinating article about the commoditization of symphony orchestra musicians. He describes the lamentable fact that many managers in the arts world view artists as faceless, interchangeable parts of a big machine instead of the uniquely talented individuals they are. It isn’t just a problem in the music world. I regularly get emails about the next big thing in lawyer marketing. People only find lawyers on the internet, I hear. They use search terms I’d never expect or go to sites I’ve never heard of. Old-timers clinging to antiquated marketing ideas are supposedly destined for failure, so lawyers must adapt. We’ve been commoditized, and we’re being traded primarily on the internet. Those of us who don’t … Read entire article »

Filed under: Clients, Marketing

Dumb Luck

Jordan Rushie, one of the Fishtown Lawyers who writes the Philly Law Blog, put up a post yesterday about bringing in clients. These were his thoughts about craigslist: Do you really think we would put up a free Craigslist ad? That’s for losers, and it will never ever happen. Period. Why? Because it’s undignified, that’s why. And yes, you are a total loser if you’re putting up free classified ads for legal services on Craigslist. I don’t care if it resulted in a client or two. Rather than hijack his post with a rambling comment, I figured I’d share my experience posting on craigslist. Let me tell you a story. The year was 2007. I had no money, so I was working one weekend and thought I would put up … Read entire article »

Filed under: Clients, Marketing

An Interesting Morning

When I arrived at court earlier this week, the courtroom for my hearing was still locked. A group of defendants and defense lawyers began to congregate. One defense lawyer walked up to the door and tried to open it. He began walking off when a defendant called to him, “hey, you a famous lawyer, ain’t you?” The lawyer puffed up his chest a little and smiled, obviously noting the presence of other defense counsel within earshot. The defendant nodded his head and explained, “I thought so. I seen you on tons of buses. Tons.” The lawyer’s chest fell and his smile disappeared. I felt a little bad for the guy. Later on, I was in another courtroom when a settlement conference was … Read entire article »

Filed under: Courts, lawyers

Ups and Downs

Private practice can be a roller coaster. The turns may widen and the grades may diminish as time passes, but the financial uncertainty never goes away altogether. Your threshold for risk will diminish as your practice grows. Traditionally, summer months are the hardest for me and Adrian, but this summer has been an exception. We’ve seen unexpected growth during a time when we usually hunker down and prepare for the worst. We’re lucky, but even if every month is a relatively good month compared to when you started out, you still never know what the next month holds. A lot of money can pour out of a business very quickly when times are slow. Running a small firm isn’t for the faint of heart. Running it … Read entire article »

Filed under: Marketing, Uncategorized

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