Brown & Little, P.L.C. » Entries tagged with "analytics"

Commodities

A while back, Chicago lawyer Kevin Case wrote a fascinating article about the commoditization of symphony orchestra musicians. He describes the lamentable fact that many managers in the arts world view artists as faceless, interchangeable parts of a big machine instead of the uniquely talented individuals they are. It isn’t just a problem in the music world. I regularly get emails about the next big thing in lawyer marketing. People only find lawyers on the internet, I hear. They use search terms I’d never expect or go to sites I’ve never heard of. Old-timers clinging to antiquated marketing ideas are supposedly destined for failure, so lawyers must adapt. We’ve been commoditized, and we’re being traded primarily on the internet. Those of us who don’t … Read entire article »

Filed under: Clients, Marketing

Does He?

I’m bad about checking Google Analytics to find out how people reach this site. I hear that tracking such a thing can make a lawyer rich and famous, but I’ve never had the discipline to look regularly. Luckily, I have a funny friend who may just get me hooked on it. This gem showed up in the search overview a little while back: Adrian Little looks like my lesbian aunt The tough thing is figuring out what’s more awesome: 1) that someone finagling those search terms can end up here (it works on my office computer but not on my home computer…no clue why that is); or 2) that someone came up with those search terms to amuse us. … Read entire article »

Filed under: Marketing

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