Forgettable Advice
A stranger sent me this email a few days ago: Hi, I’m not sure if you can help me, but thought you could possibly point me in the right direction. Would you be able to suggest two or three sources (books, articles, website, people) that were helpful when you were starting out in your legal practice? I’m a recent graduate of [better law school than I went to] and I’m working on a research paper on starting up as a solo practitioner or small law firm. Any help you could provide would be very graciously appreciated. Maybe I’m a sucker and am wasting my time, but I try to respond to everything that hits my inbox. That includes a fair amount of stuff that may be spam or just lazy people hoping I can do a … Read entire article »
Filed under: lawyers, Practice in General
Gee Whiz, Referrals!
An email arrived last Monday from Lawyer.com with the title “Potential Client – Action Requested by Tuesday 9.00 AM.” Adrian forwarded the one he got to me shortly afterwards with a message saying “blog fodder?” I really didn’t want to write about it, but I now feel compelled. Apparently, the “Lawyer.com Listing” I didn’t know I had “generated a Potential Criminal Client.” Clicking through took me to a page where information about the “client” was posted. It was someone with questions about something old on his criminal record, and he wanted a consultation. I would’ve ignored it had I not gotten another one. The second one was from a family member of another potential “client” and provided the guy’s full name and jail location as well as … Read entire article »
Filed under: Marketing
More Sleazy Lawyer Marketing
This time, I checked Simple Justice thoroughly before posting something about an email I got from Total Attorneys yesterday. The company seemed familiar, and sure enough, it turned out that Scott Greenfield wrote about its sketchy lawyer marketing practices in 2009 and then again in 2010, when the Connecticut State Bar officially decided its founder wasn’t quite driving the legal profession into the shitter in a specific manner that would have offended their sensibilities too terribly. Either way, they’re still at it, and I’m posting because what I received serves as a great lesson about how these marketing people work. Here’s the email I got from an “Alicia Stevenson” in its entirety, which I’ll break down part by part: Matthew, I figured an email may be the best bet if … Read entire article »
Filed under: Marketing
Quit Making Me Write About You, Avvo
I’ve written far too much about Avvo already, but they went and did it again. After claiming my profile to “earn” a super awesome perfect 10 (Look at me! I’m special!), the emails started pouring in. I immediately became desensitized to the spam about webinars and musings from all kinds of brilliant “lawyers” who are far too smart to do dirty work like practicing law, but something else finally caught my attention. A recent email had the grabbing subject line of “New Case Notification: A traffic ticket case has just been posted.” I hadn’t asked to receive anything of the sort, and as I read the email, I wished I hadn’t. It wasn’t really a traffic ticket at all, but someone charged with a criminal offense. … Read entire article »
Filed under: Marketing
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