Brown & Little, P.L.C. » Entries tagged with "google"
Commodities
A while back, Chicago lawyer Kevin Case wrote a fascinating article about the commoditization of symphony orchestra musicians. He describes the lamentable fact that many managers in the arts world view artists as faceless, interchangeable parts of a big machine instead of the uniquely talented individuals they are. It isn’t just a problem in the music world. I regularly get emails about the next big thing in lawyer marketing. People only find lawyers on the internet, I hear. They use search terms I’d never expect or go to sites I’ve never heard of. Old-timers clinging to antiquated marketing ideas are supposedly destined for failure, so lawyers must adapt. We’ve been commoditized, and we’re being traded primarily on the internet. Those of us who don’t … Read entire article »
Does He?
I’m bad about checking Google Analytics to find out how people reach this site. I hear that tracking such a thing can make a lawyer rich and famous, but I’ve never had the discipline to look regularly. Luckily, I have a funny friend who may just get me hooked on it. This gem showed up in the search overview a little while back: Adrian Little looks like my lesbian aunt The tough thing is figuring out what’s more awesome: 1) that someone finagling those search terms can end up here (it works on my office computer but not on my home computer…no clue why that is); or 2) that someone came up with those search terms to amuse us. … Read entire article »
Filed under: Marketing
The Best Sales Pitch Ever
One of the greatest joys of owning a small firm is getting to know the friendly folks at LexisNexis and Westlaw. They often call to see how I’m doing or drop by to say hello, and they never forget to keep me abreast of the latest products from their companies. I was talking with a friend yesterday, and somehow Lawyers.com came up. Suddenly, I remembered a fantastic sales pitch I got several months ago from my local LexisNexis representative. He was trying to convince me to pay LexisNexis, which owns Lawyers.com and martindale.com, to list my firm on those sites and do the website and search engine optimization for my firm. Admittedly, I was a little hard on him. I asked him some tough questions about why I … Read entire article »
Filed under: Uncategorized
Internet Research
Sometimes, doing research on Lexis, Westlaw, or in a law library can be needlessly time-consuming. Treatises, handbooks, and encyclopedias are helpful, but they aren’t always organized intuitively or updated often enough to provide guidance when I’m dealing with a rapidly-evolving issue. Although it’s essential to verify everything and ultimately base any argument or advice on proper sources, occasionally I’ll use a simple internet search to get an overview of an issue. This is one of my favorite legal websites. It’s very interesting and seems to turn up frequently with Google search terms relevant to the confrontation clause. The sixth amendment is a fairly tricky area of law, and new cases tend to pop up relatively often. It’s nice to know that I can keep abreast of … Read entire article »
Filed under: Practice in General
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