» Entries tagged with "nail biting"

Refining the Product

Private practice lawyers learn to play many roles. One role that many people seem hesitant to acknowledge is the role of salesman. Like it or not, if you want to make a living in the private sector representing human beings, it is imperative that people want to hire you. To do that, you must occasionally play the role of salesman. I am no salesman. It isn’t in my genes, I haven’t gone to great lengths to develop any sales skills, and quite honestly, the idea of selling things to people, even if it’s something I believe in, makes me feel a tad bit icky. I acknowledge I must sell my services to stay afloat in this profession, but I generally do that by sticking with one … Read entire article »

Filed under: Marketing, Practice in General

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