Brown & Little, P.L.C. » Entries tagged with "online"

Have Desperate And Ethically Questionable But Possibly Jewish Lawyers Fight For Your Case Now!

I often brag to my tech-savvy friends, “I have a Twitter.” I’m actually not kidding. It’s the place to find out what I have for dinner once or twice a year or to click through to my new blog posts if you don’t already know the URL or are unfamiliar with the antiquated concept of RSS. Anyway, someone or something called @BernieSez followed me a little while back, and the notification included this description: “Take a picture of your traffic ticket and receive bids from lawyers to handle your case.” Curious in a train-wreck-watching sort of way, I clicked through and saw it was like a number of other ethically-questionable, lawyer-demeaning sites where the desperate among us spend money to bid on table scraps. It’s sad, but … Read entire article »

Filed under: Marketing

A Persuasive Offer To Contribute

Last Monday afternoon, an intriguing email from a charming fellow named Ryan appeared in my inbox: Respected Sir, I would like to inform you that i am interested in contributing “Law” related blog content on your blog. Kindly let me know how should i proceed ahead for contribution. Waiting for your response. Ryan, who identified himself as a publisher as well as a writer, must be a faithful reader too. How else could he know my blog features “Law” related content? He is also quite proactive. After i neglected to respond to him for over a day, he emailed me again during the wee hours of the morning last Wednesday: Hello Sir, Hope you are doing well. I guess you must be busy. Just wanted to know if you got a chance to go … Read entire article »

Filed under: Marketing

Attorney At Law Magazine

There’s this thing called Attorney At Law Magazine here in Arizona. It’s a fairly slick-looking magazine I get regularly despite never having subscribed. I just got one last week, in fact. Looking around a bit, I actually realized there are things called Attorney At Law Magazine in a whole bunch of places (like California, Florida, Georgia, Kentucky, Louisiana, Massachusetts, Michigan, Minnesota, Mississippi, Nevada, New Jersey, North Carolina, Pennsylvania, Texas, Utah, and Virginia). What’s going on? Attorney At Law Magazine isn’t really a magazine in what I’d consider the traditional sense at all. The lawyers’ “articles” there are hardly Pulitzer Prize material; they basically make it look like the magazine just keeps realizing how awesome various rotating superstar lawyers with sexy pictures are and decides to report … Read entire article »

Filed under: Marketing

Commodities

A while back, Chicago lawyer Kevin Case wrote a fascinating article about the commoditization of symphony orchestra musicians. He describes the lamentable fact that many managers in the arts world view artists as faceless, interchangeable parts of a big machine instead of the uniquely talented individuals they are. It isn’t just a problem in the music world. I regularly get emails about the next big thing in lawyer marketing. People only find lawyers on the internet, I hear. They use search terms I’d never expect or go to sites I’ve never heard of. Old-timers clinging to antiquated marketing ideas are supposedly destined for failure, so lawyers must adapt. We’ve been commoditized, and we’re being traded primarily on the internet. Those of us who don’t … Read entire article »

Filed under: Clients, Marketing

Getting Internet “Clients”

I’m a big deal. I have a blog. The ABA even gave me a little badgy thingy despite the fact I placed last. Regardless, I’m a badass. Check out what my enduring internet fame has given me: Is my plea going to get better? Do prosecutors quit giving offers after it’s set for trial? And this: Can I possess a firearm? Or have a look at this one: The police are at my door. I’m in New Jersey. What do I do? Need free advice ASAP. No money, LOL. I’m making these up, of course, but the real ones are worse. Trust me. Sadly, these types of messages are the fruits of my labors. I’m no Eric Mayer of Unwashed Advocate fame (have a listen here), … Read entire article »

Filed under: Marketing, Practice in General

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