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Dear Avvo:

Arizona Attorney General Tom Horne does not work for Brown & Little, P.L.C. When I complained about you guys linking other lawyers’ profiles to our site, you said you fixed it. I thought that would be the end of the problem, but now, Mr. Horne’s Avvo page directs people to our website. I know that Scott Greenfield made the comment that, “if you’re going to screw up and have links from one attorney go to another, can you at least link Matt’s website to some really good lawyers rather than losers?” If you thought he was serious, I do appreciate that you found us Arizona’s most well-known attorney, a Harvard Law School grad with forty years of experience who has served as a judge, as the state superintendent … Read entire article »

Filed under: Marketing

Avvo Is A Disaster

I’ve been getting quite a bit of traffic coming to my site from Avvo. It isn’t because I’ve finally claimed my profile there, which I haven’t, or because I paid for some advertising there, which I didn’t. To tell you the truth, the visitors that come here from Avvo probably aren’t looking for me at all. Avvo, which purports to provide “Expert Advice When You Need It Most,” is directing traffic to my site through the profiles of three lawyers whom I’ve never met. Avvo, a company that people apparently use to make the extremely important decision of finding a lawyer and that touts its supposedly unbiased ratings system as being based on a mathematical model and capable of enabling prospective clients to assess a lawyer’s qualifications, can’t … Read entire article »

Filed under: Marketing, Professionalism

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