To Pull Or Not To Pull
I received an email a while back from a lawyer who was the subject of a post here. I’d called him out for making accusations against another lawyer in a forum comprised of nearly every DUI lawyer in the state. His wasn’t a terribly friendly email, but that was hardly a surprise. What was a surprise was exactly what upset him. He was mad that I had written something negative about him on the internet. That was his biggest sticking point. He disagreed with what I wrote, obviously, and he thought I had no business writing about him in the first place. Even more important to him than correcting things he believed I had wrong, however, was making sure I understood what he perceived to be … Read entire article »
Filed under: Marketing
Gee Whiz, Referrals!
An email arrived last Monday from Lawyer.com with the title “Potential Client – Action Requested by Tuesday 9.00 AM.” Adrian forwarded the one he got to me shortly afterwards with a message saying “blog fodder?” I really didn’t want to write about it, but I now feel compelled. Apparently, the “Lawyer.com Listing” I didn’t know I had “generated a Potential Criminal Client.” Clicking through took me to a page where information about the “client” was posted. It was someone with questions about something old on his criminal record, and he wanted a consultation. I would’ve ignored it had I not gotten another one. The second one was from a family member of another potential “client” and provided the guy’s full name and jail location as well as … Read entire article »
Filed under: Marketing
Quit Making Me Write About You, Avvo
I’ve written far too much about Avvo already, but they went and did it again. After claiming my profile to “earn” a super awesome perfect 10 (Look at me! I’m special!), the emails started pouring in. I immediately became desensitized to the spam about webinars and musings from all kinds of brilliant “lawyers” who are far too smart to do dirty work like practicing law, but something else finally caught my attention. A recent email had the grabbing subject line of “New Case Notification: A traffic ticket case has just been posted.” I hadn’t asked to receive anything of the sort, and as I read the email, I wished I hadn’t. It wasn’t really a traffic ticket at all, but someone charged with a criminal offense. … Read entire article »
Filed under: Marketing
It’s Lonely Being Perfect
I set aside a few hours on several different days during my recent hike to make sure everything was okay back at the firm. On those partial “work” days, I mostly made sure my clients were happy and everything was going as planned in their cases. I returned calls from a few prospective clients as well. At first, the prospective clients would leave polite messages. They’d ask that I call them back at my convenience, acknowledging that my voice mail greetings said I would have limited availability until May. A few wished me well on my walk and said they’d be contacting Adrian because time was of the essence. What nice people I get to meet sometimes. At some point after climbing onto the Colorado Plateau, however, … Read entire article »
Filed under: Clients, Practice in General
Dear Avvo:
Arizona Attorney General Tom Horne does not work for Brown & Little, P.L.C. When I complained about you guys linking other lawyers’ profiles to our site, you said you fixed it. I thought that would be the end of the problem, but now, Mr. Horne’s Avvo page directs people to our website. I know that Scott Greenfield made the comment that, “if you’re going to screw up and have links from one attorney go to another, can you at least link Matt’s website to some really good lawyers rather than losers?” If you thought he was serious, I do appreciate that you found us Arizona’s most well-known attorney, a Harvard Law School grad with forty years of experience who has served as a judge, as the state superintendent … Read entire article »
Filed under: Marketing
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